Keep Your Posts Concise
Twitter limits tweets to 280 characters (about 2-3 sentences), and Facebook will show a shortened version of your post if it is longer than 400 characters (about 4-5 sentences). However, if you have a good story or compelling data that needs a longer post, go ahead and write a longer post or reply to your own tweets (this creates a tweet thread).
Add a photo
Tweets with photos result in a 48% increase in tweets being favorited.
Use hashtags in your posts
Tag candidates, journalists, debate moderators and other public figures
Include their handle in your tweet or their Facebook page in a Facebook post.
Add emotional appeal or faith language
People are more likely to interact with and share posts that make them feel something or touch them on a personal level.
Tweet and post on Facebook about major events
and other topics that people are talking about.
Reply to or share/retweet interesting tweets or posts
Engage with NETWORK!
Follow us: @NETWORKLobby